Trusted by 10,000+
people (and counting)
Same quality. Fair price.
Legacy opticians lure you with cheap frames, then add €200+ lenses. We believe in fair, all-in pricing.
How we make fair prices possible
We don’t cut corners - we cut out the unnecessary. By rethinking how eyewear is made and sold, we give you premium glasses without inflated markups.
Choose your frame
Pick from our Scandinavian-designed collection of timeless shapes and colors.
Try it on (virtually)
See how every style looks on you with our virtual try-on tool - or ask our team to help you pick.
Select your lenses
Super easy - just upload your prescription. Need help? Our live chat connects you with a specialist in seconds.
Free delivery
We ship for free anywhere in Estonia. You’ll get your glasses in as little as 7–10 days.
Love them or return for free
If you’re not 100% happy, send them back - free returns, no questions asked.
Premium standards,
proven by certification
Our lenses meet globally recognized ISO standards for quality and safety — the same used by top optical brands. That means consistent clarity, coating strength, and long-term durability in every pair we make.
We design timeless frames, craft lenses with certified partners, and make sure you see perfectly — or we’ll remake them.
We are committed to make eyewear that celebrates individuality and function in equal measure.
Born in Estonia. Trusted since 2019.
How we keep things sharp —
in vision and design
